The 18th edition of the Habanos Festival, will be held from today to March 4, and will present the most important launches for 2016. This year, Cohiba, the world’s most distinguished and exclusive Habanos brand, will play a special role because of its 50th Anniversary.
To celebrate this milestone, new launches are going to be featured, including special editions and new product releases in the regular portfolios. The Hoyo de Monterrey brand will also have a significant presence during the Festival, with the presentation of Reserva Cosecha 2012. The Cuaba brand, celebrating its 20 Anniversary, will be launching an exclusive special edition for La Casa del Habano and the H. Upmann brand will introduce a significant addition to its regular line.
Also, the Festival will reveal the 2016 Limited Editions of Montecristo, Romeo y Julieta and Trinidad brands. Finally, the Habanos Añejos product line will announce two recent releases:Partagás Coronas Gordas Añejados and Hoyo de Monterrey Hermosos Nº4 Añejados.
For five days, the guests attending the 18th Habanos Festival will enjoy a full agenda focused on the world’s best tobacco. The Festival will begin with the Trade Fair, that will attract more than 1.500 attendants from over 50 countries. Later in the day, the Welcome Evening will take place in the Old Tobacco and Wood Warehouse, in the San José area. This beautiful setting overlooking the stunning bay of Havana will be the chosen location for the presentation of Hoyo de Monterrey Harvest Reserve 2012.
The International Seminar, on March 2, will feature master classes and lectures led by recognized experts in the world of Habano and the meeting point for Habanos and exclusive gastronomic products. For example, with the Alliance full of flavor, authenticity and cubanism between Habanos and the rum Havana Club.
Another highlight will be the celebration of the traditional Habanosommelier International Competition, reaching this year its fifteenth edition, that will feature a special format to select the “Master of the Masters”. The competition for the longest ash, going into its third edition, is another of the most significant initiatives that will take place at the Palacio de Convenciones.
Two of the Festival’s special moments will be the visit to the plantations in Vuelta Abajo in Pinar del Río region, considered the world’s best land for the production of tobacco, and to the factory El Laguito, home of the Cohiba brand, as a tribute to the brand’s 50th Anniversary.
On Wednesday night, March, 2, the Salón de Protocolo of El Laguito, will host theTribute-Night to the Habanos Cigar Roller, in a special and intimate evening dedicated to this emblematic figure, key for the industry, and also to all those professionals that enable the manufacturing of Habanos in the Cuban factories.
On the last day, Friday, March 4, the final of the Habanosommelier International Competition and the closing of the Seminar and Trade Fair will take place. Finally, theGala Evening will be a true and literally speaking “finishing touch” for the XVIII Habanos Festival, with a tribute to the Cohiba brand in its 50 Anniversary.
The evening will come to an end with the Habanos Awards and the traditional Humidor’s Auction, which will feature major developments and the proceeds, as is tradition, will go entirely to the Cuban Public Health system.
This annual event will will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening.
On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Cucu Diamantes and Geidi Chapman.
Reports of the World Trade Organization on the planet indicate that more than 14 thousand 800 million cigars are sold. Due to the economic, financial and commercial blockade imposed for more than five decades ago by the US government to Cuba, Cuban tobacco can not be marketed in the northern country.
(With information from the official site of Habanos S.A)